NONPROFIT DIGITAL MEDIA KIT FULL
NONPROFIT DIGITAL MEDIA KIT FREE

NONPROFIT DIGITAL MEDIA KIT FULL

But they’ve included their full name “Nashville First Baptist Church” as their name on Instagram, so that when someone searches terms like “nashville church” or “baptist church”, they’ll still show up. This tip especially applies for organizations who have names that don’t make it obvious what they do or for organizations that had to use a shorter version of their name for their handle.įor example, Nashville First Baptist Church has a fantastic snappy handle (and website URL!) of It’s short and easy to remember for all their followers. But if you are a small or mid-sized organization, use those 30 characters to succinctly say what you do. If you have name recognition, use your organization’s name. When you create or edit your profile in Instagram, the username is your handle, but the “name” is a searchable feature that shows up on your profile and directs people to your page. On platforms like Instagram, when someone searches for an organization like yours, there’s a way to help your organization show up further towards the top of the list.

NONPROFIT DIGITAL MEDIA KIT FREE

This means you’ll make free google ads so that when anyone searches for your nonprofit’s name online, your website will be the one that pops up near the top of the page. With google, we always recommend having branded keywords in your free google grant account. It seems simple, but make sure your nonprofit is easy to find on each platform you’re on online.

Make it easy to find your organization online. For example, if your email marketing comes from “Katie’s Animal Shelter,” then your website should be and your handle should be By keeping your name consistent across platforms, you avoid confusion or mix ups with organizations with similar names or missions. It’s wise to have consistency across channels. The most common reason people would mention your nonprofit online is to help you get more volunteers or donors, so it’s in your best effort to make it as easy as possible for them. We’d recommend making it your nonprofit’s name if possible, or an easy-to-remember phrase or abbreviation.įor example, if your nonprofit is called “The National Coalition Dedicated to Treefrog Conservation”, a good handle might be or rather than the whole abbreviation of You want to make this something that is easy to remember and identify you by because it’ll be what people use if they want to tag or mention your nonprofit. If you’re just starting out making social media accounts for your nonprofit, make sure the handle you want is available on all the platforms you’d like to be on–whether it’s Facebook, Instagram, TikTok, Snapchat, etc. Your handle (the name your organization goes by on social media) should be consistent.

As always, if you’d like assistance with your digital marketing campaigns, don’t hesitate to reach out – we’d be happy to see how we can help! Top 4 Digital Marketing Musts for Nonprofits 1. Then, we’ll dig into examples of nonprofits who use digital marketing well to accomplish different goals. Digital marketing encompasses several channels and goals when it comes to nonprofits, so we’ve organized this article by starting with general tips. Remember that the best digital marketing campaigns often include multiple methods – for example, you could have a social media campaign on Facebook and Instagram, along with some email marketing and google ads. This guide is by no means exhaustive, but we’ve included some ideas to help get your nonprofit started with digital marketing. Your goal for a digital marketing campaign could be to encourage monetary donations, but nonprofits can also use digital marketing to find volunteers, raise awareness, gain attendees for an event, or to gain members for a club. At its core, nonprofit digital marketing is about using online tools to accomplish a goal.

Nonprofit digital media kit